Originally published San Diego Dentist Staying Super with Toothbrush Line on by https://www.sdbj.com/retail/san-diego-dentist-staying-super-with-toothbrush-line/?utm_source=rss&utm_medium=rss&utm_campaign=san-diego-dentist-staying-super-with-toothbrush-line at San Diego Business Journal
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SAN DIEGO – So veteran orthodontist/entrepreneur Kami Hoss just unveiled his latest upgrade to his patented SuperMouth Ultim8 SmartBrush System. But first he must warn people, in tones reserved for imminent car crashes, replace your toothbrushes now!
This health advisory comes not just from Hoss, owner/operator of one of San Diego County’s largest dental clinic systems, The Super Dentists, but from scientists worldwide.
Because your toothbrush – trust the experts here – is absolutely disgusting.
“There are millions of microbes in the average toothbrush. A restroom floor is cleaner. I guarantee it,” says Dr. Hoss, DDS and holder of dental degrees from UCLA and USC.
Experts globally that include the WHO, CDC and NIH confirm that the average toothbrush definitively harbors sick-making pathogens ranging from staphylococcus, e. coli, streptococcus, candida, influenza viruses to herpes simplex.
“Dental disease is the most widespread chronic disease of childhood; up to 75% of women have periodontal disease that impacts the health of pregnancy and their developing fetus…The data goes on and on about the health threats people face and I thought, ‘Oh my God, nobody is doing anything about this,’” Hoss says. “The biggest innovation in dentistry in the last 50 years is fluoride and people are still arguing about that. I decided, ‘Let’s do something about solving these real problems.’”
High-Tech Toothbrush Patents
So Hoss went in through the mouth to tackle what he knew best, improving oral health.
Together with his wife and business partner, Nazli Keri, DDS, they launched the SuperMouth line of nextGen toothbrush and oral care products, now holding nearly 300 dental high-tech patents with prices ranging from $29 to $199, with renewals built-in because people, Hoss notes, you really do need to replace those toothbrushes.
His SmartMouth toothbrush features their patented bristles both different type of bristles and design, soft so it doesn’t damage your enamel but strong enough to deal with gum issues and plaque cleaning, he says, claiming it cleans up to 40x better than a manual toothbrush by adapting to the natural contours of the teeth for maximum effectiveness.
The average brush has approximately 2,000 bristles. His has over 8,000 – 3-times the industry standard.
Among his toothcare inventions is an electric toothbrush that sings to kids, brushes equipped with AR, and brushes designed around their favorite superheroes. Children will spend over 2,000 hours brushing their teeth in their lifetime, Hoss notes, so he stresses the importance of helping them build positive associations with their oral care early on.
He’s so determined to educate as well as treat rising generations into the importance of proper tooth care he fashioned the pediatric side of his practice into a superhero motif. His superpower, he likes to tell patients, is that he truly has X-ray vision.
In time for summer travel season, his company has unveiled their latest innovation aimed at improving your mouth and your life: the ULTIM8Travel SmartCase for their SmartBrush System. It’s high-tech supersonic self-cleaning rechargeable TSA-approved Lithium-Ion battery operated ergonomically shaped design super-soft-bristled electric toothbrush.
The sleek brush case is being marketed as “where luxury meets state-of-the-art hygiene technology.” Beyond the slick design is the powerful UV sanitizer that SuperMouth innovators claim can wipe clean your electric toothbrush in 3.5 seconds and “eliminate 99.9% of harmful germs and bacteria from your toothbrush.”
Dental Industry Leader
Hoss talks oral care like a man double-parked, so many critical life-changing facts he needs to impart. So passionate is Hoss about better oral health and in his opinion is the tragic lack of innovation in oral care, he’s written an entire hardback nonfiction book: “If Your Mouth Could Talk.” Subtitle: “Add 10 to 15 years to your life with health advice that’s right under your nose.”
But first more bullet-point bona fides. He’s on the faculty at Howard Healthcare Academy, and USC’s postgraduate orthodontic program. He’s a member of: Board of Counselors, UCLA School of Dentistry; Member, Forbes Business Council; Member, Newsweek Expert Forum; Member, American Association of Orthodontists, American Dental Association, California Dental Association, San Diego Dental Society. He’s got 30 years in practice with six clinics from Kearny Mesa to Eastlake to Oceanside.
SuperMouth
FOUNDED: 023
Headquarters: San Diego, CA
CEO: Kami Hoss
Industry: Wellness Services
Company size: 11-50 employees
Contact: Kami Hoss, DDS, 619-336-8478
NOTABLE: CEO Dr. Kami Hoss developed a teeth-straightening system called Acceledontics in 2018.
Lisa Petrillo
Originally published San Diego Business Journal
